First things first, you need to know who you\u2019re actually speaking to. It\u2019s no use talking about how uniquely artisan and creative you are if there\u2019s no one out there who cares. Take the time to build avatars and profiles of your ideal customer(s) and then figure out who they follow and engage with on social media. The chances are there are thousands of people out there who fit your profile, but if you don\u2019t have one, you\u2019ll never know when you\u2019ve found them.<\/p>\n
Find a relevant influencer<\/strong><\/h4>\n![\"relevancy](\"https:\/\/socioblend.com\/blog\/wp-content\/uploads\/2019\/08\/relevancy-is-important-2.jpg\")
<\/p>\n
Influencers are what Instagram is known for, and plenty of brands use them to their advantage. The problem is that finding an influencer is easy, but finding someone who will actually make a useful contribution to your strategy is a different proposition. Plenty of people will accept money and discount codes in exchange for posting about you, but is it worth the money? To assess whether you\u2019ve found the right influencer, ask yourself these 3 key questions:<\/p>\n
\n- Are they someone who would actually buy my products and services?<\/li>\n
- Do they have a portfolio of work I can take a look at?<\/li>\n
- What are their engagement stats like, and are they better than mine?<\/li>\n<\/ul>\n
Network with other Instagram marketers <\/strong><\/h4>\nNetworking is what social media is all about, so you\u2019d be foolish to invest all your effort in customers, and never look for other businesses to connect with. You\u2019re all marketing your offerings for the same reasons, so reach out to people whose businesses could tie in with yours. You\u2019re not going to get a reply most of the time but the few times you do it could be the start of an exciting new collaboration that lasts for years to come.<\/p>\n
If your links are dead, so is your promotion<\/strong><\/h4>\n![\"dead](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
<\/p>\n
Updating your links and ensuring the content you\u2019re redirecting people to is always live is the name of the game here. If it\u2019s not, no one is going to flag it up for you \u2014\u00a0they\u2019ll just click off someplace else. Be proactive, be professional, and focus on getting all the basics and fine details right. It will make more of a difference than stumbling across a viral hashtag.<\/p>\n
Free broken link checker:\u00a0BrokenLink<\/a><\/p>\nAdd discount rewards for micro-influencers<\/strong><\/h4>\n<\/p>\n
People love to feel valued by the accounts they follow, so show them what they mean to you. If you want to be able to reward micro-influencers \u2014\u00a0the people who enthusiastically follow you no matter what \u2014 drop them a discount code every now and then. It only takes a couple of clicks, and it will mean you have an essentially free marketer who\u2019s happy for another few months at least.<\/p>\n
Develop a style of writing that brings your captions to life <\/strong><\/h4>\nNo one likes to check out stunning images only to find that the captions leave a lot to the imagination. If they\u2019re bland, dull, and just plain old generic, you need to do something about it. Take the time to create a playful style of writing that will do your images justice and then add in a healthy sprinkling of emojis for good measure. It\u2019s all about giving your captions some pop, so think about what the posts you read do well and then use them for your spark of inspiration.<\/p>\n
Use the right hashtags and constantly update them <\/strong><\/h4>\nNo list of common Instagram mistakes<\/a> would be complete without using hashtags that have died a slow and painful death. They\u2019re the ultimate in viral trends, and if you\u2019re using one from 18 months ago without a second\u2019s thought, you\u2019re doing your marketing efforts a serious disservice.<\/p>\nBranded images are the way to go <\/strong><\/h4>\nIf you want people to instantly identify with you, branded images are the way to go. A border and a logo in the corner are great ideas, and if you keep them subtle and simple you won\u2019t overpower the rest of the image. You could even lay your pictures out so they create a larger pattern or theme when someone is taking a look at your profile. It\u2019s all about the visuals, so give some thought to what your followers and customers are likely to want to see.<\/p>\n
<\/p>\nNetwork with other Instagram marketers <\/strong><\/h4>\nNetworking is what social media is all about, so you\u2019d be foolish to invest all your effort in customers, and never look for other businesses to connect with. You\u2019re all marketing your offerings for the same reasons, so reach out to people whose businesses could tie in with yours. You\u2019re not going to get a reply most of the time but the few times you do it could be the start of an exciting new collaboration that lasts for years to come.<\/p>\n
If your links are dead, so is your promotion<\/strong><\/h4>\n<\/p>\n
Updating your links and ensuring the content you\u2019re redirecting people to is always live is the name of the game here. If it\u2019s not, no one is going to flag it up for you \u2014\u00a0they\u2019ll just click off someplace else. Be proactive, be professional, and focus on getting all the basics and fine details right. It will make more of a difference than stumbling across a viral hashtag.<\/p>\n
Free broken link checker:\u00a0BrokenLink<\/a><\/p>\nAdd discount rewards for micro-influencers<\/strong><\/h4>\n<\/p>\n
People love to feel valued by the accounts they follow, so show them what they mean to you. If you want to be able to reward micro-influencers \u2014\u00a0the people who enthusiastically follow you no matter what \u2014 drop them a discount code every now and then. It only takes a couple of clicks, and it will mean you have an essentially free marketer who\u2019s happy for another few months at least.<\/p>\n
Develop a style of writing that brings your captions to life <\/strong><\/h4>\nNo one likes to check out stunning images only to find that the captions leave a lot to the imagination. If they\u2019re bland, dull, and just plain old generic, you need to do something about it. Take the time to create a playful style of writing that will do your images justice and then add in a healthy sprinkling of emojis for good measure. It\u2019s all about giving your captions some pop, so think about what the posts you read do well and then use them for your spark of inspiration.<\/p>\n
Use the right hashtags and constantly update them <\/strong><\/h4>\nNo list of common Instagram mistakes<\/a> would be complete without using hashtags that have died a slow and painful death. They\u2019re the ultimate in viral trends, and if you\u2019re using one from 18 months ago without a second\u2019s thought, you\u2019re doing your marketing efforts a serious disservice.<\/p>\nBranded images are the way to go <\/strong><\/h4>\nIf you want people to instantly identify with you, branded images are the way to go. A border and a logo in the corner are great ideas, and if you keep them subtle and simple you won\u2019t overpower the rest of the image. You could even lay your pictures out so they create a larger pattern or theme when someone is taking a look at your profile. It\u2019s all about the visuals, so give some thought to what your followers and customers are likely to want to see.<\/p>\n
![\"dead](\"https:\/\/socioblend.com\/blog\/wp-content\/uploads\/2019\/08\/dead-links.png\")
<\/p>\n
Updating your links and ensuring the content you\u2019re redirecting people to is always live is the name of the game here. If it\u2019s not, no one is going to flag it up for you \u2014\u00a0they\u2019ll just click off someplace else. Be proactive, be professional, and focus on getting all the basics and fine details right. It will make more of a difference than stumbling across a viral hashtag.<\/p>\n
Free broken link checker:\u00a0BrokenLink<\/a><\/p>\n People love to feel valued by the accounts they follow, so show them what they mean to you. If you want to be able to reward micro-influencers \u2014\u00a0the people who enthusiastically follow you no matter what \u2014 drop them a discount code every now and then. It only takes a couple of clicks, and it will mean you have an essentially free marketer who\u2019s happy for another few months at least.<\/p>\n No one likes to check out stunning images only to find that the captions leave a lot to the imagination. If they\u2019re bland, dull, and just plain old generic, you need to do something about it. Take the time to create a playful style of writing that will do your images justice and then add in a healthy sprinkling of emojis for good measure. It\u2019s all about giving your captions some pop, so think about what the posts you read do well and then use them for your spark of inspiration.<\/p>\n No list of common Instagram mistakes<\/a> would be complete without using hashtags that have died a slow and painful death. They\u2019re the ultimate in viral trends, and if you\u2019re using one from 18 months ago without a second\u2019s thought, you\u2019re doing your marketing efforts a serious disservice.<\/p>\n If you want people to instantly identify with you, branded images are the way to go. A border and a logo in the corner are great ideas, and if you keep them subtle and simple you won\u2019t overpower the rest of the image. You could even lay your pictures out so they create a larger pattern or theme when someone is taking a look at your profile. It\u2019s all about the visuals, so give some thought to what your followers and customers are likely to want to see.<\/p>\nAdd discount rewards for micro-influencers<\/strong><\/h4>\n
![\"rewards](\"https:\/\/socioblend.com\/blog\/wp-content\/uploads\/2019\/08\/rewards-instagram-1024x574.png\")
<\/p>\nDevelop a style of writing that brings your captions to life <\/strong><\/h4>\n
Use the right hashtags and constantly update them <\/strong><\/h4>\n
Branded images are the way to go <\/strong><\/h4>\n
![\"video](\"https:\/\/socioblend.com\/blog\/wp-content\/uploads\/2019\/08\/video-importance.jpg\")