{"id":3725,"date":"2021-01-31T08:12:18","date_gmt":"2021-01-31T08:12:18","guid":{"rendered":"https:\/\/socioblend.com\/blog\/?p=3725"},"modified":"2021-01-31T08:23:20","modified_gmt":"2021-01-31T08:23:20","slug":"what-is-instagram-swipe-up-feature-and-how-to-get-it","status":"publish","type":"post","link":"https:\/\/socioblend.com\/blog\/what-is-instagram-swipe-up-feature-and-how-to-get-it\/31\/01\/","title":{"rendered":"What Is Instagram Swipe-up Feature and How to Get It"},"content":{"rendered":"\n

What is Swipe-Up Feature on Instagram?<\/strong><\/h3>\n\n\n\n

Simply put, the Instagram Swipe-Up feature allows for users who meet a specific criteria (more on that later on), to embed links in their 24 hour stories. Users on seeing a story with a link can either click on it or can Swipe-Up to get redirected to the business page or any other specific page of a website. By doing so, you increase the chances of driving traffic and converting sales. <\/p>\n\n\n\n

How to Get Swipe-Up on Instagram?<\/strong><\/h3>\n\n\n\n

While it might not seem fair, Instagram\nbelieves that adding a Swipe-Up feature should be exclusive to people or\nbusinesses. With that said, here are the two possible routes to get the feature\non your account.<\/p>\n\n\n\n

Route 1\n: Instagram Business Profile with 10K followers<\/strong><\/h3>\n\n\n\n

This is aimed at businesses clearly. If you\nconvert or have a business profile and manage to gain 10K followers, your\nbusiness will be deemed as influential, and this is when you get the ability to\nadd links to your stories. <\/p>\n\n\n\n

If you need help getting to the 10K followers,\nfeel free to make use of trusted services like Socioblend that help grow your\nchannel organically. Here is how you can Buy Instagram Followers & Likes<\/a><\/p>\n\n\n\n

Route 2\n: Get Verified<\/strong><\/h3>\n\n\n\n

While it still confuses many why being\nverified isn\u2019t a universal feature, if you do manage to get through the process\nand get verified, you are spared from having to also gain 10K followers. In\nsuch cases, the belief is that Instagram has vouched for you and hence you have\nearned the right to embed links on your stories. <\/p>\n\n\n\n

Either of these routes should help activate the swipe-up feature on the application.<\/p>\n\n\n\n

What are the advantages of the\nInstagram Swipe-Up feature?<\/strong><\/h3>\n\n\n\n

If you\u2019re doubtful about whether this feature\nadds anything to your story, then think again. While influencers can make use\nof this, businesses certainly stand to thrive from the swipe-up feature, and\nhere\u2019s how: <\/p>\n\n\n\n

Increase Traffic to your Business<\/strong><\/h3>\n\n\n\n

This might be the most obvious and useful\nadvantage of the swipe-up feature. Although Instagram provides a lot of\nfeatures, not many really help drive traffic to external sites or products, and\nfor good reason. Here is where this particular feature comes into play. <\/p>\n\n\n\n

Statistics have shown that Instagram stories\nfare much better than regular posts, especially when it comes to businesses\nshowcasing their products. The swipe-up feature also allows you to redirect\nusers to a different area of your store in each story. The click-through rate\nwill definitely increase with the employment of the Swipe-Up feature.  This in turn will boost visibility and\nlastly, sales. And who doesn\u2019t like that?<\/p>\n\n\n\n

Keeping up with the Trends<\/strong><\/h3>\n\n\n\n

Instagram is all about staying relevant. If you\nget hidden, then it\u2019s only a matter of time before your business begins to\ntank. While you do have the option to upload a post every few hours, this will\nremain on your feed. An instagram feed should always ideally look clean and\naesthetic and promotional posts like these would clutter the field. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Photo credits: Sprout Social<\/em><\/p>\n\n\n\n

By using the Swipe-Up feature, you can post on\nyour stories that will not fill up your feed. Also, the features allows users\nto redirect their respective website pages to get the sales they require. Given\nthat this will be a story, there\u2019s also an increased chance of the user seeing\nit because of the positioning. If nothing else the feature increases\nflexibility and gives added range to your business. <\/p>\n\n\n\n

Here are 10 Tips to Become an Instagram Influencer<\/a><\/p>\n\n\n\n

Adds another dimension to your\ncompany<\/strong><\/h3>\n\n\n\n

Another advantage that might sometimes be\nforgotten is the simple fact that it adds a layer of human interaction that is\nbeyond the mindless clicking to move from one story to another. By adding this\nfeature to your story, it helps you connect with your potential customers on a\npersonal level. <\/p>\n\n\n\n

And in a world where personal interaction has become rare as ever, small items like these go a long way in building trust.<\/p>\n","protected":false},"excerpt":{"rendered":"

What is Swipe-Up Feature on Instagram? Simply put, the Instagram Swipe-Up feature allows for users who meet a specific criteria (more on that later on), to embed links in their 24 hour stories. Users on seeing a story with a link can either click on it or can Swipe-Up to get redirected to the business<\/p>\n","protected":false},"author":2,"featured_media":3728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1147,1149,1148],"class_list":{"0":"post-3725","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"tag-instagram-swipe-up","9":"tag-swipe-up","10":"tag-swipe-up-feature"},"_links":{"self":[{"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/posts\/3725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/comments?post=3725"}],"version-history":[{"count":2,"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/posts\/3725\/revisions"}],"predecessor-version":[{"id":3729,"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/posts\/3725\/revisions\/3729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/media\/3728"}],"wp:attachment":[{"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/media?parent=3725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/categories?post=3725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/tags?post=3725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}