There are primarily three reasons to switch from Google ads in 2021 for better ad results, and these are:<\/p>\n\n\n\n
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- Not Beginner Friendly: <\/strong>There is no doubt that Google ads require sound SEO knowledge, keyword research, excellent copywriting skills, etc., to stand out in the crowd. To run an ad on Google, you have to invest time in account setup, setting a budget & placing the bid, optimizing the results and much more, which can be complicated for beginners.<\/li>\n\n\n\n
- Requires much optimization & attention: <\/strong>Google ads are not just about placing an ad and then sit back & relax. To get the best results without spending much, you need to continuously track your results and optimize the ad accordingly, requiring your attention and time.<\/li>\n\n\n\n
- Your ad only runs on Google & its partner websites:\u00a0<\/strong>Although Google has partnered with multiple sites for advertising, not all these sites have the potential customers you want to target. Many better platforms like Facebook or Instagram are available to find better leads than these partner sites.<\/li>\n<\/ul>\n\n\n\n
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See also: Penalized by Google? Here Are 7 Steps to Recover Your Site from a Google Penalty<\/a><\/p>\n<\/blockquote>\n\n\n\n
5 Better Google Ads Alternatives in 2021<\/strong><\/h3>\n\n\n\n
1) Amazon Ads<\/strong><\/h4>\n\n\n\n
![\"Types](\"https:\/\/socioblend.com\/blog\/wp-content\/uploads\/2021\/06\/Amazon-Advertising-Types.jpg\")
Types of Amazon Ads
Image source: Effective Spend<\/figcaption><\/figure>\n\n\n\nWith a huge user base, Amazon ads<\/a> are an excellent alternative to Google ads. Like Google, people also use Amazon search to buy the best products in various niches, and if you are dealing in eCommerce products, Amazon ads can give you great results.<\/p>\n\n\n\n
Apart from regular ads on search result pages, you can also place audio or video ads on Amazon to describe your product in a better way to your potential customers. Here are some popular ways to advertise on Amazon:<\/p>\n\n\n\n
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- Sponsored Brands: <\/strong>These ads feature the brand logo, headline and a selection of products. These type of ads appear on relevant shopping search result pages and gives good results.<\/li>\n\n\n\n
- Sponsored Products: <\/strong>These ads are individual product ads that appear on individual product pages and search results.<\/li>\n\n\n\n
- Sponsored Display: <\/strong>It is similar to Google Display ads, featuring an image with some text for great ad results.<\/li>\n\n\n\n
- Cost Per Click: <\/strong>CPC of amazon ads is generally higher than 0.35$ compared to Google ads but delivers excellent results in multiple brands.<\/li>\n<\/ul>\n\n\n\n
2) Microsoft Ads<\/strong><\/h4>\n\n\n\n
![\"Microsoft](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
Image Source: Search Engine Journal<\/figcaption><\/figure>\n\n\n\n There is no doubt that Google is the leading search engine with a vast user base. But apart from it, Microsoft advertising is another popular platform, previously known as Bing Ads. Your ad will be visible on platforms & devices like Cortana, Office, The Wall Street Journal, AOL, and InfoSpace by placing ads on Microsoft. <\/p>\n\n\n\n
Microsoft ads<\/a> are helpful for:<\/p>\n\n\n\n
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- Brands older than 34 years<\/li>\n\n\n\n
- Various online businesses like B2B, B2C, SaaS, eCommerce, etc.<\/li>\n\n\n\n
- Companies with online revenue of atleast $40,000 per year or more.<\/li>\n<\/ul>\n\n\n\n
3) Reddit Ads<\/strong><\/h4>\n\n\n\n
<\/figure>\n\n\n\nReddit is one of the most popular content-driven community with a serious userbase. <\/a>Reddit ads are helpful for brands who have great content and authority over the platform. Otherwise, it won’t give you good results. Reddit ads allow you to optimize and try various audience sets by targeting people based on location, interest, community or device. There are two types of CPC Reddit ads offered by the platform:<\/p>\n\n\n\n
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- Video Ads<\/li>\n\n\n\n
- Promoted Posts<\/li>\n<\/ul>\n\n\n\n
Both types are available for all devices and give you outstanding results depending upon your niche, target audience and content.<\/p>\n\n\n\n
An article on how to use Reddit ads<\/a> should guide you on the right path.<\/p>\n\n\n\n
4) Linkedin Ads<\/strong><\/h4>\n\n\n\n
Image Source: Social Media Examiner<\/figcaption><\/figure>\n\n\n\n If you are selling SaaS products, then Linkedin ads can be an excellent google ad alternative for you at a low cost. Linkedin is the #1 platform for B2B lead generation and great for content promotion, with a massive base of 650 million professionals.<\/p>\n\n\n\n
- Sponsored Products: <\/strong>These ads are individual product ads that appear on individual product pages and search results.<\/li>\n\n\n\n
- Requires much optimization & attention: <\/strong>Google ads are not just about placing an ad and then sit back & relax. To get the best results without spending much, you need to continuously track your results and optimize the ad accordingly, requiring your attention and time.<\/li>\n\n\n\n
![\"Microsoft](\"https:\/\/socioblend.com\/blog\/wp-content\/uploads\/2021\/06\/Microsoft-ads-1024x683.jpg\")
![\"\"](\"https:\/\/socioblend.com\/blog\/wp-content\/uploads\/2021\/06\/Reddit-ads-1024x499.png\")
<\/figure>\n\n\n\n![\"Types](\"https:\/\/socioblend.com\/blog\/wp-content\/uploads\/2021\/06\/Linkedin-ads.png\")
![\"Instagram](\"https:\/\/socioblend.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-and-Facebook-ads.png\")