{"id":7881,"date":"2024-05-08T03:49:26","date_gmt":"2024-05-08T07:49:26","guid":{"rendered":"https:\/\/socioblend.com\/blog\/?p=7881"},"modified":"2024-05-08T10:01:28","modified_gmt":"2024-05-08T14:01:28","slug":"how-to-approach-bloggers-for-guest-posts-tips-for-outreach-experts","status":"publish","type":"post","link":"https:\/\/socioblend.com\/blog\/how-to-approach-bloggers-for-guest-posts-tips-for-outreach-experts\/08\/05\/","title":{"rendered":"How to Approach Bloggers for Guest Posts: Tips for Outreach Experts"},"content":{"rendered":"\n<p>When I receive emails from outreach experts who want to submit guest posts, I can tell almost instantly if they&#8217;ve done their homework. You&#8217;d be surprised at how many people skip the basics. Let me share what I&#8217;ve learned over the years about what to do (and what not to do) when reaching out to bloggers for guest posts. Follow these tips, and you&#8217;ll have a much better chance of getting a positive response.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do&#8217;s of Contacting Bloggers for Guest Posts<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Do Your Homework<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before reaching out, take some time to familiarize yourself with the blog. You&#8217;d be amazed at how many emails I get from people who clearly haven&#8217;t read a single post on my site.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When you send an email to <a href=\"https:\/\/socioblend.com\/guest-post\" data-type=\"link\" data-id=\"https:\/\/socioblend.com\/guest-post\" target=\"_blank\" rel=\"noreferrer noopener\">submit a guest post<\/a> on Socioblend Blog, at least read a few articles to get an idea about the type of content being published.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check out a few articles and get a sense of the blog&#8217;s tone, audience, and content focus.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mention a specific article or aspect of the blog in your email to show you&#8217;re not sending mass emails. According to <a href=\"https:\/\/martech.org\/study-70-brands-personalizing-emails-missing-higher-transaction-rates-revenue\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/martech.org\/study-70-brands-personalizing-emails-missing-higher-transaction-rates-revenue\/\" rel=\"noreferrer noopener nofollow\">Martech.org<\/a> <strong>personalized emails generate up to six times higher transaction rates than non-personalized emails<\/strong>.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Be Clear and Concise<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When you email a blogger, keep it short and sweet. State your intentions right away: &#8220;I&#8217;d like to contribute a guest post.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Briefly describe the topic you&#8217;d like to write about and suggest how it aligns with the blog&#8217;s content. Avoid lengthy emails; most bloggers don&#8217;t have the time to read through paragraphs of text.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Boomerang&#8217;s study found that <strong>emails with 50-125 words have the highest response rate<\/strong>, <strong>at around 50%<\/strong>.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Highlight the Value You Bring<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explain what you can offer the blog&#8217;s audience. Whether it&#8217;s your industry expertise, unique perspective, or original research, let the blogger know why your content would benefit their readers.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mention prior guest post experience or notable credentials. According to the <a href=\"https:\/\/contentmarketinginstitute.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Content Marketing Institute,<\/a> <strong>85% of successful marketers focus on quality content, not quantity<\/strong>.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Be Professional<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always use polite language and proper grammar. Address the blogger by their name and not generic &#8220;Hey there&#8221; emails.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thank them for their time and consideration. First impressions matter; if your email has typos or seems disrespectful, you&#8217;re likely to be ignored.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grammarly reports that <strong>emails with grammar errors are 4.5 times more likely to be discarded<\/strong>.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Follow Up Respectfully<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you don&#8217;t hear back within a week, send a follow-up email. Keep it polite and brief, asking if they&#8217;ve had a chance to review your proposal.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don&#8217;t bombard the blogger with daily emails, or you&#8217;ll end up in the spam folder. <a href=\"https:\/\/www.getresponse.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GetResponse<\/a> showed that sending <strong>one follow-up email can increase response rates by up to 30%<\/strong>, but don&#8217;t overdo it.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Don&#8217;ts of Contacting Bloggers for Guest Posts<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Don&#8217;t Bargain Excessively<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When discussing compensation, respect the blogger&#8217;s fee structure. If they charge a fee, it&#8217;s likely for a good reason.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Negotiating is okay, but be respectful. Asking for massive discounts (like 50% or 80% off) can come across as unprofessional. Remember, bloggers often have set rates for a reason. Aim for a win-win situation by finding a mutually agreeable rate.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\"><strong>Don&#8217;t Send Mass Emails<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending generic emails to dozens of bloggers is a big no-no. It&#8217;s obvious when an email has been copy-pasted, and it doesn\u2019t leave a good impression.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalize your message for each blog you contact. Research shows that personalized emails are more likely to get a response.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\"><strong>Don&#8217;t Use Pushy Language<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid words like &#8220;ASAP&#8221; or &#8220;urgent.&#8221; Bloggers have busy schedules, and pressuring them with aggressive language is a sure way to get ignored.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A polite, low-pressure approach works much better.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\"><strong>Don&#8217;t Oversell Yourself<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>While you want to highlight your skills, don&#8217;t make exaggerated claims or overpromise. If you say you have expertise on a subject, be prepared to back it up.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stick to the facts and be honest about what you can deliver.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\"><strong>Don&#8217;t Be Inconsistent<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you promise something in your initial email, make sure you follow through. If you say you&#8217;ll send a draft by a certain date, keep your word.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bloggers appreciate reliability and will be less likely to work with you again if you don&#8217;t keep your promises. <a href=\"https:\/\/www.edelman.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Edelman<\/a>\u2019s research found that consistency builds trust, with <strong>65% of consumers saying they&#8217;d stop using a brand that didn&#8217;t deliver on its promises<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>So, these were a few important things that you should know before your start calling yourself an outreach expert. Following these tips will definitely boost your chances of landing a guest post.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When I receive emails from outreach experts who want to submit guest posts, I can tell almost instantly if they&#8217;ve done their homework. You&#8217;d be surprised at how many people skip the basics. Let me share what I&#8217;ve learned over the years about what to do (and what not to do) when reaching out to<\/p>\n","protected":false},"author":2,"featured_media":7888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,1551,101],"tags":[1910,1911,625,1909],"class_list":{"0":"post-7881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"category-content-marketing","9":"category-seo","10":"tag-guest-post-submission","11":"tag-guest-post-tips","12":"tag-guest-posts","13":"tag-outreach-experts"},"_links":{"self":[{"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/posts\/7881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/comments?post=7881"}],"version-history":[{"count":7,"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/posts\/7881\/revisions"}],"predecessor-version":[{"id":7889,"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/posts\/7881\/revisions\/7889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/media\/7888"}],"wp:attachment":[{"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/media?parent=7881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/categories?post=7881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socioblend.com\/blog\/wp-json\/wp\/v2\/tags?post=7881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}