A testimonial video showcases the positive experiences customers and clients have with a product or service. It can boost a brand’s credibility and gain new customers. Testimonial videos humanize businesses and build trust with the customer base.
If you’re looking to create video testimonials for your business, this guide has you covered.
1. Define Your Goals
In a testimonial video production, you should identify why you’re making the video. Are you promoting a product, brand, or service? Establishing your goals can customise your content to resonate with your audience. You have to be clear about what you want to guide your video’s direction.
2. Choose the Right Participants
Your video testimonial sounds better when it’s authentic. Select the partners or clients who can genuinely say something about your business. Make sure they have a good story and are comfortable appearing on camera. They should represent your ideal client base so your audience can relate to your video.
3. Plan Your Video Content
You have to plan the content of your video testimonial before shooting it. You should have a clear storyline on how everything will unfold.
Introduce the participant in the first part of the video. Set up the conflict by describing their problem and ending with your product or service being the ultimate solution.
Ask open-ended questions in your customer testimonial video to get the best responses from the participants, such as:
- What were your challenges before you used our service?
- How did our products help you achieve your goals?
- Would you recommend us to people you know, and why?
Avoid over-scripted questions as much as possible. You may be surprised by the positive feedback you’ll receive while shooting the video later.
See also: 9 Powerful Free Video Editors for TikTok (No Subscription Needed)
4. Create a Quality Production
Customer testimonials have a lot of power and reflect your brand’s professionalism. That’s why you should aim to create high-quality video testimonials.
Bring the following equipment:
- Cameras: A high-definition camera will give crisp, fresh, and neat visuals.
- Lighting: Choose a well-lit area without harsh shadows.
- Audio: Use external microphones to get clear sound quality. Poor audio makes viewers skip your video.
- Backdrop: Go to the client’s workspace or shoot in a neutral corporate background to achieve a minimal aesthetic in the video.
Customer video testimonials are dynamic, so you need to use various camera shots to engage the audience. Capture them in action, like using your product or talking with their team.
5. Edit the Video
This is the part where you do your magic. Create a polished video that tells the story without dragging it too long. Use these handy editing tips:
- Zero excess content: Keep your viewers’ attention by making your video a couple of minutes long.
- Add branding: Use your company logo, colours, and fonts discreetly throughout the video.
- Add music: Use uplifting, royalty-free music to improve the video’s tone. Keep it to a minimum so it won’t overlap with the dialogue.
- Try some templates: Look for testimonial video templates to give you an idea about video editing in just a few minutes.
6. Back It Up
The participant’s testimonial should include supporting evidence, such as screenshots of online reviews from satisfied customers for social proof, graphs, or footage of them using your product. It should also have data to back it up, stating how your product impacted people’s lives by some percentage.
7. Keep It Authentic
Being authentic can build trust. You can show it through videos by making it feel relaxed instead of rehearsed. Allow people to speak naturally and feel their emotions.
Let the participants answer in their own words, even if there are some slight imperfections. People can relate better when participants are relaxed and speak in a conversational tone. Don’t over-edit or over-rehearse lines to make success stories feel like they’re really born out of success.
8. Include a Call-to-Action (CTA)
Wrap up your testimonial video with a clear and solid CTA. It should match your video’s goals and lead viewers to the next step. It could be as simple as “Learn more about our service” or “Contact us today.”
9. Distribute Your Video
After finishing your video, maximise your reach by posting it on different platforms. Feature the video on your website in the testimonial section along with written testimonials. Attach it to your newsletters and outreach emails to draw potential customers.
Post your video on Facebook, Instagram, LinkedIn, and YouTube for your audiences to see. To engage audiences well, consider which platform local audiences use the most.
10. Track Performance
Track the video’s performance to measure its impact. Metrics such as views, engagement rates, and click-through rates can provide insights into its effectiveness. Use this data to refine future testimonial videos.
Final Words
Testimonials have a place in video marketing, as they appeal to your emotions to get you to try a product or service. Creating it for corporate purposes involves extensive planning, sharp attention to quality and details, and strategic promotions.
Genuine stories shape testimonial videos. You have the power and control to use these stories to improve the brand’s image and attract clients to your business. With the right approach, your customer testimonial videos can be valuable to your marketing arsenal.
