In a move to expand accessibility and help creators tap into viral trends more efficiently, Instagram has introduced two key features for Reels: voice translation for spoken content and a dedicated shortcut to trending audio within users’ saved music libraries.
AI-Driven Voice Translation: Reels for a Global Audience
Instagram is now testing a feature that translates spoken audio in Reels into multiple languages using artificial intelligence. This translation is more than just subtitles. The system also syncs the translated voice with the speaker’s lip movements. It is designed to make Reels content more immersive and accessible across language barriers, allowing creators to reach international audiences without manually translating their videos.
This capability is part of Meta’s broader rollout of its “AI translation dubbing” tool, which was officially introduced 2 years back. The tool currently supports English to Spanish, Portuguese, and Korean for select creators. More language support is expected in the future according to the Meta Newsroom source.
Trending Audio Shortcut: Catch the Wave Early
Instagram has also introduced a “Trending Audio” shortcut within the saved audio tab. This tool allows users to quickly find audio clips gaining popularity on the platform. For creators trying to stay ahead of content trends, it offers a strategic advantage, early access to audio trends that could boost reach and visibility.
This feature helps Instagram better compete with TikTok, where trending sounds play a significant role in content discovery. It also aligns with Meta’s push to surface real-time content trends to creators (TechCrunch).
Why Does This Matter
These updates show Meta’s focus on making Instagram Reels more creator-friendly and globally inclusive. For creators, they lower the barrier to entry when targeting international audiences. For users, they bring more relatable and understandable content, regardless of language or location.
