Social media management

How to Grow Your E-Commerce Sales with Social Media Marketing

Social media marketing is the next best thing since sliced bread — at least, that’s how some e-commerce entrepreneurs and marketers think.

Considering how a good number of e-commerce entrepreneurs managed to earn a six-figure income just by using Facebook paid ads alone, you can’t blame them for falling head over heels with social media marketing.

And so the question becomes, what are some of the best social media marketing strategies you can use to skyrocket your e-commerce sales?

With all the marketing methods that you can integrate into social media platforms, which ones have a proven track record to rake in more sales.
That’s what we’re going to cover in this guide. If you’re thinking of using social media marketing as your primary method of promoting your e-commerce business, then you’re in the right place.

Let’s get started.  

1. Use shoppable posts.

By now, you should know that social media marketing is one of the best ways to increase your brand visibility in the market

However, wouldn’t it be great if your target customers can easily shop on social networks without needing to click on the website link in your bio just to check the price of your products?  With the Instagram Shoppable Post feature for mobile users, this is entirely possible. 

(See also: 10 Social Media Management Tools to Help Boost Your Efforts in 2019)

The feature lets your target customers on mobile devices shop directly from your posts, which helps make the customer experience quicker and more seamless. Once you connect your product catalog to your Instagram business account, you can tag the products in your posts and voila! You’ll be providing direct and easy shopping for your target customers.  

The screenshot below shows how your shoppable posts will look to your target audience.  

sample shoppable post

Mobile users just need to click on the tags to see the product price and the View Products button to learn more details, plus, make a purchase. 

Aside from images, you can also use shoppable posts in your Instagram Stories, which helps diversify your content, while making it even easier for your audience to shop. 

With this kind of feature, you can showcase your storefront within your social networks, drive traffic to your website, and ultimately, increase your e-commerce sales.

2. Test out your content ideas on Twitter

Testing out your content ideas on social media platforms first is an excellent way to determine your target audiences’ interest in specific topics and how well your target audience will receive your content initiatives.  

This way, you’ll be more strategic with your social media content creation, and you can lessen the time you’ll spend on doing tons of keyword research.  Although keyword research also works wonders for your content creation, through social platforms like Twitter, you can engage with your target audience while gathering audience insights. 

Take a look at how this Linux blog tweeted content that is relevant to its niche, but also relatable its target audience.   

content ideas twitter poll

Posts like this help you engage your target audience because it starts a conversation, it’s relatable, creative, and it can give you insights on what users think about the topic. 

Another strategy would be to ask your target audience directly about what they think by running Twitter polls. 

Twitter poll

Running polls let you present the possible pain points of your target audience, gather data on what topics they want answers to, and create your content based on those ideas. It’s a strategic way of connecting with your potential customers and building relationships with them, which can help you generate leads and boost your e-commerce sales. 

(See also: How to Promote Your Blog Posts Using Social Media?)

3. Wield the power of the hashtag.

Nowadays, setting up a small business involves many factors that branch out into many aspects, and that includes social media marketing and the power of the hashtag. Hashtags have become huge parts of the social media interactions and conversations of your target market.

This means that with hashtags, you can easily join in on the events and discussions of your among your target audience by posting under conversations that are relevant to your business. The challenge, however, is finding the relevant social media conversations to join in on. 

Tools like Hashtagify can help you find the right hashtags, monitor hashtags on Twitter, and analyze hashtag reach, popularity trends, plus the best time to post your content. 

Just type in your keyword, and the tool will show you the related hashtags, the accounts that use them, and the popularity trend.   

relatable hashtags

By using tools like this, you can find hashtags to target to establish a social marketing approach that will help you join relevant discussions and offer value to your followers through these conversations. This way, you’ll be achieving two goals: get audience insights from relevant social events and improve your engagement, plus your sales.

4. Share behind-the-scenes stories. 

Between Instagram and Facebook, roughly around 700 million people watch Stories daily, which gives you the perfect opportunity to market to prospective clients through content that is uniquely yours. 

One of the best Stories to share are your behind-the-scenes (BTS) events and content. 


Well, why not?

Seriously though, BTS Stories are great for engaging your audience because they give your followers a peek into how your business operates, and even WHO runs your company. 

Check out some stills of the Warby Parker Instagram behind-the-scenes story for their Fall 2019 collection.  

instagram story 1instagram story 2

It’s an excellent way to attract the attention of your followers and give them a preview of what they can expect from your products.

With BTS Stories, it’s like you’re inviting your followers into your important events and areas in your business processes. 

Plus, BTS Stories make for a unique and memorable experience for your followers and can make your target audience feel like they are part of a group.  

5. Create unique YouTube videos. 

The process of creating amazing content isn’t usually a “one shot, and you get it” kind of thing. 

Whether you’re creating textual, image, or video posts, having a revisions process to publish great content is crucial to the success of your social media marketing campaigns. 

For instance, the popularity of many channels and content creators on YouTube can make it challenging for you to get your videos right in front of your target audience. This means you’ll need to be more strategic, creative, and unique with the content you create for your brand so you can stand out from your competitors.

Here are a few tips on how to do that.

  • Be consistent with your branding. Your brand should stay true to its form in all of your social channels. 

You can’t expect your target audience to remember you right away, which makes it crucial for you to be you’ll need to be consistent with your logo, for example. How your logo looks on your e-commerce website should look the same on your YouTube channel and videos. 

logo on brands youtube channel

  • Make How-to videos. Teaching people how to use your product is a great way to provide value to your target audience while establishing yourself as an expert on the subject matter (to an extent). 
  • Share product review videos. Product review videos give your target audience something to relate to. 

Not only will it help show your followers the benefits of your products, but it can also serve as an interactive video recommendation for your customers. 

You can work with influencers in your niche for product review content like this to help boost your engagement, expand your brand awareness, and grow your following. 

Posting YouTube videos allows you to tap into billions of users, so don’t miss out on the opportunity to widen your reach through your one-in-a-million content.  

Final Thoughts

Social media marketing – when done the right way – provides many opportunities for you to promote your products, raise your brand awareness, engage with your audience, and, ultimately, grow your sales.

By considering these tips, you’ll be on your way to skyrocket your ecommerce sales with your social media marketing strategies and achieve success for your business. 
Is this information helpful? Please take a few seconds to share this network if you agree. Cheers!

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Gal Raviv

Gal Raviv

Gal is an Account Manager at Inbound Junction. He specializes in orchestrating a full-scale digital to help his clients get the attention they need on the web.
Gal Raviv

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