10 tips for SEO beginners
Before going through these tips, you must know that there’s no formula to upgrade your rankings instantly on Google, yahoo or any other search engine. They are conducted an operated as per a complex structure of algorithms that are to be followed systematically in order to obtain a desired ranking. Though it doesn’t happen by following a simple rule of thumb rather takes lot of efforts to achieve the results. For beginners, here are some well-structured points to look up to for a better understanding about the rules and regulations of ranking procedure for websites:
Use page title carefully
Choosing an apt title is a crucial factor that must not be avoided. It has to descriptive and competitive in the race of keywords. It should explain and highlight what your page is about as it helps the users while searching the exact content they are looking for.
Make URLs easy to understand
Avoid lengthy and unnecessary words in URLs; use of hyphens gives it more clarity. In short, keep it brief and crisp.
For example: “cool-seo-tips-for-beginners”
Breadcrumbs are a set of different links that helps in navigation at the top of the page. In case of WordPress, there are various plugins to insert and create breadcrumbs.
Maintain precision while doing internal linking
Links must help the user in finding information and convenient navigation. Number of links must not exceed the limit of 4-5 internal links per page. Beware of using phrases like – click here.
Formatting of Headlines should be systematic
Heading 1 i.e. H1 includes tags for the title, H2 covers tags for the main heading of a post. Usage of bold italics must make sense and should not annoy the reader. Small paragraphs are preferable with a readable size of font.
Optimizing the images is a calculative job
Size of the images must be improvised before uploading it, as it might become a tough task to see images display in a desired form. Adding keywords to them is a smart move but don’t overdo it.
Check and cross- check page speed
Quick-to-upload websites are get a much wider viewership and traffic, hence search engines like Google consider it a merit for rankings. Keep removing unnecessary plugins to make it faster. You can use Google PageSpeed Insight.
- Make mobile friendly website
Your website should look equally good on the mobile interface. Android, iPhone and Windows; each one has a unique pattern for a website to follow accordingly. Aim is to provide a convenient app to the users.
Content remains undisputed king
Keep your content fresh, original and must convey the relevant info within a limited space and time. Keywords and links must be precisely placed. There has to be no typos no grammatical errors, accuracy in providing the links or references.
Use tools like Google Webmaster
It’s still the most important and basic tool to get to know about the feedback received on pages, can monitor incoming of traffic and possible problems regarding the content of the website.