Conversion rate of website doesn’t work on a universal formula common for all; rather it’s a tricky objective to deal with. It’s absolutely essential to know the right choices for you website; otherwise there is no other way to make it happen anyhow. As a marketer you got to know first and then take the step ahead to execute it, till you don’t get desired results.
Some of the methods to help you increase conversion of your website are listed below:
It’s a technique in which the ability of a website’s conversion rate is tested by conducting A/B testing. In this, you have tested among two versions of a page, with different headings, content or description. After that, the software drives 50% of the traffic to first age and 50% to the other one. And then the response from the audience is measured. Now this phenomenon doesn’t give you a positive result in one time. It is executed again and again in a given time to lead to a constructive conclusion.
Become resourceful advisor
You need to offer something valuable while proposing your message to the audience. A website must try to give its customers reliable information not only about the product your website is about but about industry too that you belong to. You need to address the benefits the person is going to have, also suggest them useful tips and methods to use.
Pitch persuasive value proposition
Why the customer should buy your product or use the services you are offering? You need to satisfy hundreds of queries floating in the customers’ mind. Therefore, pitch something they want to listen to or eagerly waiting for.
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Do not go with Jargons
Avoid typical technical keywords that would not be easily understood by a layman. Keep your information simple for everyone to understand. Keep the content short and crisp, and avoid any complicated business language. It will create unnecessary confusion for the prospective customer. Come up with convincing ideas and present them with clarity.
Acknowledge problems and offer solution
As an experienced entity of the industry, you need to address the commonly faced problems and offer solution to them. Doing this, makes you a sensible and sorted out advisor that customers feel dependable upon.
Keep the buying process easy
Offering any deal to the customers you need to make sure that the procedure of getting through it is easy to go with. For instance, if you are offering a product to sell, Keep the required fields minimum to make it simpler for the customers, offer them a variety of products in the stock. Do not add too much of options that can confuse them.
Build strong trust
Offer verifies information, talk about the highlights of your company and its achievement. Make yourself easily accessible for the customers to get in touch with you. Do not put too much of promotional stuff on your website. No error should annoy a visitor while browsing the website, keep updating the content regularly.
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Maintain Transparency while communicating
Do not include hidden information in the content. Mention every detail with transparency so that the customer should not feel cheated. Give a detailed description of each product, there shouldn’t be any false information listed regarding the pricing of the product.
Add testimonials, reviews, social acceptance
Include as many reviews and positive experiences of the customers. Showcase your product as user-friendly. Ask your existing customers to share their experience and give their honest opinion about it. It’s a great way to gain confidence of a customer.
Avoid adding too many options
Few options on the website will keep the website from clutter. Do not offer so many call of action that can cause distraction for the customers. The purpose is to simplify the experience for the visitors, otherwise improving conversion rate can become a bit tedious to accomplish.
Compare yourself before others do it. Portray the best of your picture in comparison to other competitors, so as to give your customers a brief estimate. Customers are always up to show you the mirror, you should not leave any stone unturned to prove yourself better than others. And this not necessarily means to exaggerate achievement about your products, rather here the motive is to let people know the actual difference, if any. And convince them with a valid point to buy your offer.
Offer incentives and remove burden of risk
Any extra perk is always an acceptable deal for every customer; you should try to come up with some unavoidable benefits to which they can relate to. Try to fulfill customer satisfaction by providing warranty with the products and reduce some of their doubts right away.