Today, businesses can easily make their brands known by using influencer marketing to target clients. The rise of social media has made it possible for influencers to control the minds and shopping habits of their followers. Whether you are a large or small business; partnering with influencers can help you reach more people and expand your business.
One of the most important elements of influencer marketing is reaching out to influencers effectively through email or DMs. This article will discuss some tips on how to approach an influencer through email or DM and increase chances for positive feedback.
Before we move on, you can also check our another guide on how you should approach bloggers for guest posts requirements.
What is Influencer Outreach?
Before you begin your process of reaching out to influencers, it’s first important to understand what influencer outreach is.
Influencer outreach refers to identifying and contacting people who have many followers and can affect opinions in a particular niche. These may be social media influencers, bloggers, vloggers, or even celebrities. The aim of influencer outreach is to establish a win-win situation in which the influencer advertises the brand’s products or services to their audience in exchange for compensation.
For example, a cosmetic brand may collaborate with a well-known makeup artist on Instagram to show their latest products.
Let’s dive deeper and understand more about influencer outreach.
You can read our guide on Pinterest affiliate marketing to start earning.
What is an Influencer Outreach Template?
An influencer outreach template is a ready-made way of contacting influencers. Usually, it has an organized structure that allows customization without losing professionalism.
It helps to ensure that important details are communicated clearly. Templates save time and guarantee that relevant information is not left out in the communication made during the outreach.
How to Craft The Perfect Influencer Outreach Email
Now let’s take a look at some of the points that we should keep in mind while reaching out to influencers.
1. Research, Research, Research!
Before getting in touch with an influencer, it’s important to do your homework and find the best fit for your brand. Consider their values, who their followers are, and their content style. Find an influencer that aligns with your niche. This way, your partnership will feel much more authentic.
2. Know What You Want to Say
When you reach out to an influencer, you should have a clear message. Define your goal and what you want from them. Before you contact an influencer, you should know what you want from them as well as what you can offer in return for their cooperation.
3. Craft the Perfect Outreach Email or DM
If you are emailing or sending a DM, you should begin by introducing yourself and your brand. Give a quick rundown of what your brand does and why you chose them. Try to grab their attention from beginning.
4. Find a template that works for you
Don’t worry if you still don’t know how to write the perfect email. Here are two templates, one for an email and one for a DM, that you can try.
1. Email Template
Subject line: We love what we have seen on Instagram!
Hi [influencer’s name],
We have been following your Instagram profile and we just LOVE all the posts about [topic] you have been sharing.
My name is [your name] and I am a [position] at [brand’s name]. We sell [product/service] that [unique value proposition].
After seeing you Instagram profile, I thought it would be great to collaborate with you since you are also into [something that matches both influencer and your brands]. We will give you a chance to use our [product], and let us know what you think.
If this sounds interesting, please let me know where I should send you more information.
Best regards,
[Your name]
2. DM Template
Hey [influencer’s name], we love your profile!
[Your name] here from [your business’s name].
I’m reaching out today because we are looking for someone to help us promote our new [product].
We think you’d be a great fit for our brand.
Let me know if you’re interested, and I’ll give you some more details.
Thanks!
Things to do before Sending
Before hitting the send button, there are a few steps you should take to ensure a smooth and successful collaboration.
1. Updating Brand Profiles
If an influencer has not posted anything for a year or does not keep up with social media, would you contact them? Most likely no. The same goes for influencers accepting brand partnerships. Almost all influencers believe that the quality of the brand’s current social content affects their decision on whether or not to work together with them.
Make sure your profiles are active, engaging, and updated with relevant content that shows your brand personality, values, and what you offer. This will not only attract influencers but also give them a clear idea of what your brand is all about.
2. Engage with Their Content before Reaching Out
Instead of making a cold call, interact with the influencer’s content through your brand accounts. By doing this, your business will be noticed by them and you will have made some preliminary contact.
When you engage with the content of an influencer before approaching them, you create familiarity and a link that increase positive feedback.
What to Do When an Influencer Doesn’t Respond to Your Outreach
There may be times when an influencer doesn’t respond to your message. It happens. But don’t break your heart. Here’s how you should handle it:
1. Double-Check Your Initial Outreach
Before assuming the worst, take a look back at the initial message you sent over. Was it clear? Personalized? Concise? Did you make it clear what you wanted from influencer and, more importantly, what you could offer them in return?
2. Send a Polite Reminder
If you still haven’t heard back after a week or so, consider sending a short follow-up message. There’s no harm in that.
3. Be Patient…and Persistent
Now, give the influencer some more time to get back to you. Remember: influencers are busy and their inboxes are full with such cold emails and DMs.
4. Know When to Walk Away
If, after a reasonable amount of time has passed, an influencer still hasn’t gotten back to you, it’s probably best to move on. There will be other influencers to work with, try to contact them.
Step 5: Learn from the Experience
Finally, use this as a learning experience. Look back on your outreach efforts. What worked? What didn’t? Keep track of these things so that you can continually improve your outreach game.
Conclusion
I hope that this article helps you understand how to reach out to influencers for your brand. But always remember that if you want to do influencer marketing to work well always focus on making good connections. It’s not enough to just send the right messages. Meaningful and personal influencer partnerships can grow your brand’s reach and genuinely connect with your target audience.
