Marketing your hotel doesn’t have to be difficult if you are making sure to use all of the marketing resources presented to you. Even if you don’t maintain a social media account for yourself these days, your hotel needs to have a social media presence so that you don’t miss out on potential bookings that are driven from these sources.
There are lots of ways to make sure that your hotel has a social media presence that really delivers for your business marketing needs. You can buy RFID cards that make it simple to get to a social media site and write a review, you can be sure that you are using social media marketing tools properly, and you can be responsive to inquiries on social media as well. We will cover the various ways that you can promote your hotel via social media so that you don’t miss out on business that is driven to your hotel from these sources.
Ways to Promote Your Hotel on Social Media
1. RFID Cards With a QR Link
One of the best ways to use your hotel key cards to their maximum potential is to get custom-printed cards that have a QR code on them that allows guests to share reviews, images, and even videos on your social pages. This immediate and immersive content can help you to drive interest in your hotel, and it can make it simple for your guests to engage with the hotel while they are staying with you.
Both of these things are beneficial for marketing, and potential guests will immediately see that you have made an investment in the sense of fun and wonder that is important for hotels all over the world. Your room key cards don’t need to be boring slabs of plastic that everyone shoves into their bag or wallet and forgets about in between uses. You can make your RFID key cards really special and part of what makes your hotel unique and memorable by having them custom-printed in this way.
2. Meet and Greet Events
Social media is a great way to put a face to a business and brand. You can hire someone to do this part of your marketing, but it is often best if you, as the business owner or someone who will be at the hotel most days of the week, are the ones hosting live interactions on social media. Live events make it easy for people who might want to stay at your hotel to ask questions, see the property, and get a feel for the vibe at your hotel.
While it can feel like you are sharing a lot of yourself with social media in these live events, that is precisely why they work so well. Everyone wants to go to a hotel that makes them feel welcomed and like they are part of the family as soon as they arrive. When you show potential guests what your hotel experience is all about in life and living color, it makes them motivated to come and stay with you.
3. Use Social Media Ads Correctly
There are lots of different ways to place ads in social media, and you will want to be sure that you are maximizing the potential of the advertising systems within each platform. Make sure that you run A/B tests and that you have the right branding, slogans, and language in your ads. The placements of these ads have a big impact on your success as a business as well, so be sure that you don’t shortchange yourself in this area either.
If you need a little guidance for your social media marketing management, there are companies that you can hire that are experts in these platforms and what they require. You might not have enough free time to maintain and support your social media marketing goals, which is why having an expert team handling the ins and outs of your marketing campaigns is so key. You can waste a lot of money running the wrong ads in the wrong places, so being sure that you are paying attention to your ad campaigns is important.
4. Have the Right Branding
The branding of your hotel says everything that consumers need to know about staying with you at a glance. This means that the images, colors, and slogans that you use in your ads and your social media accounts need to be on target and correct for your target demographic. Branding is a complete and total science, and you need to use it to your advantage on your social media accounts to make sure that people will be thrilled to book a stay with you.
Branding helps to bridge the gap between all the “noise” of marketing online these days and helps consumers to see a business that fits their needs and their personalities immediately without having to do a deep dive to find out more. This means that the images, slogans, and text that you use to advertise your hotel need to be correct and on point at all times. Branding is another area where marketing experts can be a big help, and you might want to reach out to someone with these skills to help you brand your hotel properly.
Marketing Your Hotel on Social Media Can be a Breeze
Using these tips and tricks can help you to have a fantastic presence online, and it can ensure that your hotel finds the perfect target audience each and every day. From a profile that says everything that consumers need to know about your business, to advertising that is targeted properly and is truly effective, your social media marketing can help you to promote your business the smart way each and every day.
Always be sure to maximize every possible avenue of interaction with potential guests. When you don’t have your social media set up properly, you are missing out on an important stream of revenue for your hotel business.
