As a blogger or online marketer, to ensure whether the speed of loading a page is impressive enough to make the customer experience satisfactory is an important aspect that also helps in improving SEO ranking as well. The audience is not patient to wait for five seconds or more, they would immediately move on to a new one. Therefore, a website should try to retain the potential customers.
According to a research, almost 50% of the online users expect a website to be loaded instantly. To make sure your website would be able to score 100/100 on Google Pagespeed insights, there are some tips and suggestions explained as under for both desktop and mobile view:
Optimization of images
Loading of an image has to be fast on the page, and as per PageSpeed insights tool optimising an image can help in improving the loading time of a page. Optimizing means to comprise the image size by using tools like TinyPNG and more. Reducing the size of a file with 80%, without decreasing the image quality can be effective. For instance, if you need to set an image of 200x200px on a website, it’s better to squeeze up their size but not quality by using CSS or HTML tags. Even if you don’t want to optimize or compress the size of the image, you can also download images that are already optimized from Google PageSpeed Insight.
See also: 10 Tips for SEO Beginners
Know about ‘Leverage Browser caching’
Even for social media scripts problems, you can replace some static images hosted on the CDN. You can solve the problem by avoiding access data from Facebook, Twitter, or any other to know the followers count, rather host them yourself.
Here is the list of top 10 CDN providers.
See also: How to Rank Your YouTube Video?
Remove Render-blocking resources
By enabling compression, you can simply do it through server’s settings. Even if you don’t know much about the technical aspects, you can take help from the technical support team to activate GZIP compression for your server. It can be done in different ways, the easiest way is by using caching plugin like WP rocket. The other method is about editing .htaccess file, the file type can be found in the root of WordPress site with the help of FTP, many shared hosts use Apache under this file type.
Check if your website is GZIP enabled.
While GZIP compression is activated, you can also check how many bytes were saved. After implementing any of the methods using GZIP compression, if you check the Google PageSpeed insights a noticeable change would be that warning is now gone and the score has improved from say, 70/100 t0 80/100 and the mobile score would be around 65/100 to 73/100.
See also: How to Recover from a Google Penalty?
Optimization of mobile experience
This feature is made to enable and display a responsive mobile version for different types of resolutions, by using appropriate fonts with an explicit navigation system. While you are planning to do it, the version can be tested in different mobile versions by using Google Chrome. All you need to do is to click on the hamburger menu in the top right corner the window and later select “ developer tools” from ‘More tools’. Simultaneously, you can check the left side of your website, where the appearances will be flipping according to the options you are choosing one after the other. And finally, whatever setting you are satisfied with, you can opt that among many.