create engaging instagram posts

How To Create Engaging Instagram Posts

You want to know how to create engaging Instagram posts? Well, you’ve come to the right place! Here are some tips and tricks to help you get started.

How Do I Make My Instagram Posts Engage More?

instagram engagement formula
Image credits: Buffer

If you’re wondering how to make your Instagram posts engage more, you’re not alone. With the Instagram algorithm 2022 update, it’s become more important than ever to produce quality content that will encourage your followers to interact.


Related: How to Use Instagram for Affiliate Marketing

There are a few simple things you can do to make your posts more engaging:

– Use attractive visuals: High-quality images or videos are more likely to stop someone scrolling through their feed. Make sure your photos are bright and focused, and consider using filters or editing tools to make them look even better.


– Use hashtags: Using relevant hashtags can help your posts be seen by a wider audience and can also help them come up in search results. Try to use a mix of popular and niche hashtags, and don’t be afraid to change them from time to time.

– Tag other users: Tagging other users in your posts is a great way to get their attention and start a conversation. If you tag someone who is active on Instagram, there’s a good chance they’ll see your post and maybe even leave a comment or share it with their followers.

– Ask questions: Questions are a great way to encourage engagement, especially if you ask ones specific to your niche or target audience. Avoid yes/no questions, as they usually don’t lead to much back-and-forth discussion.

– Use calls to action: Telling your followers what you want them to do (like sharing their thoughts in the comments or tagging a friend) can actually increase the likelihood that they’ll do it. Just be sure not to overdo it — too many calls to action can come across as pushy.

By following these tips, you should see an uptick in the amount of engagement your posts receive. Remember that quality trumps quantity — it’s better to have fewer well-engaging posts than a constant stream of mediocre content.

Related: How to Share a Link on Instagram Story

What Type of Posts Get The Most Engagement?

Instagram is one of the most popular social media platforms, with over 2 billion monthly active users. With such a large audience, businesses are no wonder using Instagram to promote their products and services.

But with so much competition, how can you ensure your posts stand out and get the most engagement?

Here are 9 types of posts that perform well on Instagram:

1. Behind-the-scenes posts

 2. User-generated content posts

 3. Contest or giveaway posts

 4. Time-lapse videos

 5. How-to posts

 6. Announcement posts

 7. Video posts

 8. Live videos

 9. Stories

How Do Hashtags Go Viral On Instagram

The answer to the question “How Do Hashtags Go Viral on Instagram” is quite simple. There are three key ingredients:

1. Popularity: The more people use a hashtag, the more likely it is to go viral.

 2. Engagement: The more people engage with a hashtag (liking, commenting, sharing), the more likely it is to go viral.

 3. Reach The more people see a hashtag, the more likely it is to go viral.

However, these three ingredients are not enough to guarantee that a hashtag will go viral. Other factors can influence whether or not a hashtag goes viral, including the time of day it is used, the location of the users, and how often the hashtag is used.

Using all these key factors one can definitely make their posts more engaging. All one has to adhere is not to spam on Instagram because if you feed too much of content to your followers, no matter how good your content is, that will back-fire resulting in low post engagement.

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Rahul Maheshwari

Rahul Maheshwari

Digital Marketer | Football Maniac | Value Investor | Petrol Head | Plantsman
Rahul Maheshwari

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