how to write an effective blog

How to Write an Effective Blog for Your Website: 3 Useful Tools?

Writing a blog can eat up your precious hours but generating a high-value blog post will result in high-profit rates, lead generation and traffic turnaround, and much more.

So, what do you think is the secret behind writing an effective quality post, reaching an immense crowd, and leading higher-level revenues all while keeping time in your hands?

In this article, we are uncovering a list of factors that contribute to writing effective blog posts to attract a broader audience like crazy. Lastly, you will find the three most helpful writing tools to take assistance from.

So, let’s get started!

How will your blog post be effective?

Content writers always look to find handy and effective ways to write the finest quality content. Here are a handful of easy tips and tricks to bear in mind and use while writing to get the end results excellent enough to attract a larger audience so they keep coming back to your website for more.

1. Choose an attention-grabbing title

Write on something that you think your audience will acknowledge and appreciate. They only will crave more blogs from you if you generate something of their interest or requirements. So, first, know your audience’s needs and start generating content on it.

All start off by choosing the most attractive title that gets instant clicks without making the reader think twice. Answering the public concerns and educating them would be your first preference before you start writing a blog. It will make you an expert and thought leader in the niche.

2. Write for people not for search engines

Your blogging goal is to reach the widest audience, right? Once you have completed your blog, it’s absolutely natural that you want it to be seen by hundreds of people, if not thousands. So, how will it get more traffic?

The key strategy is simple here; write for people, not for search engines. This may seem like the clearest word of wisdom, yet you’d be amazed that so many bloggers ignore it knowingly.

It’s all too natural to get distracted to generate the ideal “SEO content,” by only focusing on specific boxes you think search engines want for your content to rank.

Nevertheless, rather than pushing your website to the top of Google’s search rankings, this might really have the opposite results. So, pay close attention to the following factors;

  • Ask yourself what your audience wants to read
  • Don’t be shy to write in your own natural style
  • Don’t stress too much about keywords (only use keywords in a natural way)

3. Create a hook

Write in a way that readers stick to your blog for longer while also absorbing every bit of it. Choose a way by eliminating all unnecessary and unintentional errors and come straight to the point without dragging the topic into longer paragraphs.

Conciseness is the key. Having an attractive and strong topic, a couple of subheadings and a summary at the end keeps readers interested in the post and they stick to the page to the end. Make sure to deliver the in-depth knowledge in your post by solving all of the reader’s concerns.

(See also: How to Create Google Friendly Content in Simple Steps)

5. Keep your writing language and voice on the same pitch

While you may be the expert in writing effective blogs in your niche, keep in mind that your readers know nothing. This will help you compose a blog post that will fill up the knowledge gaps and generate something to educate the audience.

The same rule applies to bloggers who write for multiple audiences. As a general rule of thumb, it is important for bloggers to write in a way that makes absolute sense to everyone reading by keeping their voice and language on the same track.

To give you an idea, suppose you are a technical writer, adding proper and detailed definitions and trustworthy internal links will work excellently in helping all types of readers to learn something new.

What is the effective blog strategy to follow?

As you now know some basic writing tips to write an effective blog post, let’s take a look at a broader blogging strategy.

Specify a clear blog strategy for everything you want to accomplish with your blog’s material in the long run. By implementing your strategic plan, be 100% sure that you will get your desired takeaway.

Add up the following important things to your broader blogging plan;

  • The smartest person to create every post should be selected.
  • Define the structure of your post
  • Professionals in your niche provide useful insight into your subject matter. Hire them.
  • Produce a sufficient quantity of content
  • Ensure that your content is ready to get all that business and educational achievements.
  • You should always include a clear CTA in your posts, whether it’s a follow-up piece or call for a demonstration, or a subscribe button.

How will blogging help in improved SEO?

SEO is an important blogging factor that must not be overlooked to generate high-quality blogs. Generating an SEO-friendly blog is the most beneficial way to get potential and loyal readers that will turn into permanent customers. Follow the below listed best SEO blog practices to take your blog higher in SERPs and a high number of clicks.

1. Internal linking

Add internal links in your blog posts pointing to the internal pages of the website to engage readers and take them to have a look at your existing posts as well.

This shows that your website is succinct and readers can trust you. Make sure to create a link that does not sound irrelevant or redundant.

2. Add up highly relevant keywords

Keywords are like signals that help your SEO efforts to reap maximum results. Adding highly relevant and most researched keywords in your blog to make it all set up to get the higher rank possible against that particular keyword.

Conduct a proper keyword search tool such as Ahrefs or Google keyword planner to search for the most updated and trendy searched terms in your niche. Avoid using low-volume keywords in your content.

3. Incorporating relevant and high-quality visuals

Bloggers must know the importance of adding visuals to the blog. It not only attracts readers to read the post to the end but also improves SEO when used in the right size, with the best quality and alt text with the right keyword.

Make sure to compress visuals up to the website’s requirement so that the website speed will not be affected even on smartphones.

4. Stay one step ahead of your competitors

Investigate your competitors and find out how they are doing in their blog posts to stay one step ahead of them. Give your blogs a unique, high quality, clear perspective or everything that your competitors are missing to beat them in SERPs.

5. Do not compromise on the quality of content

After completing the writing process, now is the time to check the quality of the content. For this, leave it for a while and proofread it after some hours or better the next day.

With a fresh mind and eyes, you will more likely to find mistakes and jargon. Correct them all and make sure you are delivering the main idea to the reader concisely and logically.

Relook over the title and subheadings again and make changes if you have a more creative and fresh way to write or incorporate keywords into it.

No matter how well you proofread or edit it, the chances to leave some errors behind are still there. Checking your own material and finding mistakes in it is easier said than done. Here the online writing assistance tools become the star of the show.

3 recommended online tools

Here are the three best online tools to write an effective blog post.

Grammarly

This is a favorite online tool of bloggers. Use its Chrome extension and let it correct your mistakes and give you suggestions while you are writing anywhere online such as in Google Docs, WordPress, email, or any other online text editor.

It is a great help in eliminating all types of writing errors quickly by highlighting them. You can either choose the recommended alternative or replace it with the word of your choice.

It is a free tool that will highlight the glaring mistakes in the text. For more help in sentence structuring and readability and more complex writing errors, you need its paid version.

Check-plagiarism.com

After eliminating all grammatical errors, it’s time to check for the duplication issues in the content. Plagiarism is the biggest concern among bloggers. Use check-plagiarism.com and check your blog posts for plagiarism for up to 2000 words at once.

It is a free-to-use service that analyses your text and starts checking it against billions of online resources and comes up with results in the form of a percentage (uniqueness/ plagiarized content) if your content gets matched with any text elsewhere online.

It is one of the best online duplication checkers that offers excellent results by checking your blog for all types of plagiarism, accidental or otherwise.

Paraphraser.io

You have found plagiarism in text, now what? Removing plagiarism in content is more challenging than ever for writers. Paraphraser.io is a fantastic tool to rewrite existing content in a unique and creative way that removes all traces of duplicated content.

This free tool takes up 500 words at once and rephrases it in less than a minute. Copy-paste the plagiarized lines and rephrase it now. Moreover, this easy-to-use tool is equally helpful while composing a blog when you are stuck on a point or unable to give a creative touch to your writing.

Write an effective blog post confidently

High-quality content and consistency are key to running a blog on your website that not only helps gain the reader’s attention but also helps your business stand high in SERPs. After you have completed writing your blog, make sure to proofread and edit it with open eyes and mind. Try out the above-mentioned free tools and give your post a one last reviewed look before you hit the ‘’Publish’’’.

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Mohit Maheshwari

SEO Analyst and a part-time Content Writer.

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