Have you ever researched to find out the number of people who are actively using social media platforms? If yes, you must have come across the fact that with 3.5 billion active users, social media is the biggest marketing platform that has ever existed. This is enough reason for all the businesses to create their social media channels for free and make the most out of their advertising efforts. 

So should you only rely on Instagram? Or, split the marketing budget between Linkedin and Facebook? Regardless of what you have to say, we have compiled a list of the top social media sites you need to care about: 

Instagram 

Also chanted as the habitat of bloggers, influencers, small business owners, and fans, Instagram has already encapsulated the attention of 1 billion people globally. Therefore, it is fair enough to say that most of your clients are already using this platform. So if you’re wondering about promoting your business here, you are good to go with this option. 

So who’s on Instagram? For your information, some of the most famous people in the world, such as Mark Zuckerberg, Kylie Jenner, and now, even Angelina Jolie have jumped on the bandwagon. Although this app might slow down a little with age, it is still beneficial for both men and women. You can also use an Instagram video maker to create stunning visual content for the customers. Instagram is loved because it offers amazing features to the users. If your target audience is under 40 years of age, Instagram is the best option. 

Youtube 

Unless you have been living under the rock, you will know that Youtube is all over the place. It stands concrete like the second-largest search engine on this planet. If your business is focused on providing video tutorials as well, Youtube it is then. Through the video content, you can create a strong reputation in the customers’ minds and compel them to purchase your product or service. There is enough evidence, which proves that video content has a profound impact on the thought process of the buyer. Secondly, once your Youtube channel is monetized, you can also make a lot of money through it. No wonder Youtube has emerged as one of the most sought-after marketing channels due to its incredible benefits. 

Facebook 

With over 2.5 billion users, Facebook is acknowledged as the biggest social media site on the web. While it is assured that most of your audience uses this platform, unfortunately, it has garnered negative reviews in the last few years. Regardless, if your brand is willing to make the most out of industry-related news and create visually appealing content, you can rely on Facebook to help you target the relevant customers. Furthermore, the availability of the community groups and the business pages helps in improving the conversions. 

Around 68% of the US adults are using Facebook, with around 51% of them being active users. So as the popularity of this platform continues to thrive, it is hard for it to get wiped out by the rumors. 

Twitter 

Most popularly known for catfights, Twitter is one of the best sources to rest assured about substantial information on the web. While Twitter has successfully attracted the attention of around 300 million users, most of the fans love to sift through it daily. Every kind of content works best on Twitter because it is the modern communication method, and it enables you to get in touch with your clients in real-time. If you are targeting people aged between 30 to 60, Twitter is the perfect option to be embraced. It is the perfect platform where you can confidently post interesting visuals and discuss different threads too. 

Tiktok 

As much as it has been criticized recently, Tiktok has reportedly witnessed a staggering growth in its viewership. With over 800 million users, Tiktok is here to stay. It is targeted at the young audience, but many elderly have jumped on the bandwagon too. If you’re focusing on people between 16 to 35 years olds, Tiktok will help you grab their attention quickly.