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    Home»Social Media»What Is Tumblr Blaze & How Creators Can Make Use Of It?
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    What Is Tumblr Blaze & How Creators Can Make Use Of It?

    Rahul MaheshwariBy Rahul MaheshwariDecember 20, 2022Updated:October 23, 2023No Comments7 Mins Read
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    Are you ready to take your Tumblr posts to the next level? Introducing “Tumblr Blaze”- the new, revolutionary way to make sure your amazing content reaches as many people as possible. Now, you can promote your posts with a click of a button and see your reach skyrocket!

    What Is Tumblr Blaze?

    Tumblr Blaze is a new way for bloggers and creators to promote their content on the popular social media platform. With Tumblr Blaze, users will be able to create sponsored content that can be posted and shared by their followers. This feature will also provide users with deep insights into engagement, growth, and performance. Bloggers now have an opportunity to better monetize their work on Tumblr while continually boosting user engagement.

    Tumblr Blaze is a self-serve promotion tool, giving content creators access to the same powerful ad products used by the world’s leading brands. Through this new platform, users will benefit from transparent pricing without any additional costs or commissions. Moreover, Tumblr Blaze ads are designed to fit seamlessly into user’s feeds with next-level customization including styling options for fonts and palettes in addition to easy targeting capabilities across device type and gender.

    Related: How to Pin Something from Tumblr to Pinterest?

    How can Tumblr Blaze benefit Content Creators

    By introducing Tumblr Blaze, 

    1. Creators can customize how they promote their posts to the world. With this feature.

    2. creators can choose to back their post with a certain amount of money for promotion,   giving them more control over how much exposure their post gets. 

    3. They also have access to highly targeted audiences, allowing their post to be seen by only those who are likely to be interested in it. Additionally. 

    4. creators have greater access to real-time analytics and insights regarding the impact of their promotion efforts, helping them optimize future campaigns accordingly. 

    This should lead to improved return on investment and success rates across the board.

    Related: What Is Hive Social and How Does It Work?

    How to use Tumblr Blaze

    • Users must first have an active and verified account with at least 500 followers. 

    • Once the user has fulfilled the number of followers criteria, User need to log into their account and select the “Boost” option in the right-hand sidebar under “Ads”.

    •  Once in the Boost section of the site, users should click on “Create a Blaze campaign” and select whether they would like to promote a post, page or another type of page.

    • After selecting what type of promotion is desired (post, page or other) users will then be prompted to enter more information about the particular post or page they are promoting.

    • After completing this step, users need to set a budget for their campaign which determines how much money will be spent for each 1,000 impressions (CPM).

    • After submitting this information, Tumblr will review and approve or deny their campaign proposal; if approved it can begin running immediately.

    • Once the campaign is up and running, users can review detailed analytics in real-time related to how successful their campaigns are; how many followers have increased/decreased etc.

    • Furthermore multiple campaigns can run simultaneously allowing users greater flexibility when marketing their brand/blog on Tumblr; making it easier for them to reach out to more potential viewers.

    What Types of Posts are Supported by Tumblr Blaze

    Tumblr Blaze is a new tool designed to help creators who are looking to use Tumblr for social media marketing and SEO, maximize their reach on Tumblr by giving them the opportunity to promote specific posts. 

    Tumblr Blaze supports all types of posts, including text, audio, video, photos and GIFs. Creators have the flexibility of customizing their promoted post campaigns so they can choose what type of post format they want to promote and determine how much budget they would like to spend on each campaign.

    With this feature creators have access to a variety of truly unique creative options such as adding pre-roll audio that plays along with videos or an eye-catching carousel showcasing animated GIFs that shows your creativity in full cinematic glory.

    How to maximize the Reach of Posts Promoted with Tumblr Blaze

    To make sure that posts with Tumblr Blaze reach their full potential, there are a few necessary steps you should follow.

    First, start by setting your goals for the posts you want to promote. Think about how much reach and engagement you want to attain and adjust the amount of spending accordingly. It’s also important to be clear on the demographics and interests of your desired audience in order to target them effectively.

    Additionally, Tumblr’s platform functions best when using strong visuals, so it is important that the images used in promoted posts are attractive and compelling. Furthermore, writing great captions will help ensure that your post stands out from the crowd on user timelines. Keeping descriptions informative yet brief is key; no more than two sentences should be used if possible.

    Finally, track your progress and make necessary adjustments as time progresses. If a promoted post goes beyond its expected results, then don’t forget to scale budget spending upwards or if needed reverse course and reallocate budget spending elsewhere or sizeably reduce creative output while engaging in A/B testing across different creative executions when possible. All of this will help maximize the impact of any post promoted with Tumblr Blaze — providing essential feedback for future campaigns!

    Potential Challenges with Tumblr Blaze

    Although Tumblr Blaze is designed to make it easier for content creators to promote their posts, there are potential challenges that may come with using the new feature.

    • Users will have to navigate an interface and account settings in order to successfully activate Tumblr Blaze. Although the setup process is streamlined, there may be learning curves as some users are unfamiliar with the platform. 

    • Additionally, as with many advertising platforms, you have to have a good understanding of target audiences and keywords related to your post in order to get the most out of your advertisement. This can be a challenging task for novice creators and requires an understanding of marketing principles.

    • Depending on your budget, Campaigns may become expensive if not managed correctly. Tumblr fees will depend on bids and the amount spent can quickly add up if campaigns are not coordinated properly.

    • Additionally, since campaigns are sold using real-time bidding systems that favour those with larger budgets, smaller creators may find it difficult or impossible to compete against larger companies or influencers operating in the same space.

    Tumblr Blaze does not guarantee success as it is still up to content creator’s discretion how they want their campaign represented and understood by their target audience (although initial feedback from participants has been very positive). Whether a campaign does well depend largely on how well-crafted the messaging is within ads so needing carefully considerate when creating campaigns for successful results.

    How Tumblr Blaze Compares to Other Social Media Promotion Platforms

    As an added benefit, Tumblr Blaze can be used to combine promotional efforts across several networks and measure success using generated analytics reports.

    When compared to existing social media promotion platforms, Tumblr Blaze offers several unique features that set it apart:
    – It allows for granular targeting, so you can be sure your message reaches the right audience.
    – Easily adjust budgeting for campaigns in real time for more efficient use of resources.
    – Generates detailed analytics reports showing what worked and where improvement may be needed.
    – Automatically generates engaging ad copy based on popular topics related to your post in order to reach a wider audience.
    – Automatically detects engagement from users who re-blogged or liked your post and further personalizes messages sent out through promotions accordingly.

    Conclusion

    Though a fairly recent addition to the online platform, Tumblr’s ‘Tumblr Blaze’ function has proven to be a useful tool for allowing creators to promote their posts. With more people joining Tumblr each day, this service is likely to remain an effective resource for creative users looking to share their content and engage with their followers.

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    Rahul Maheshwari
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