If you’re an Instagram user, you’ve probably wondered what types of posts get the most engagement. Well, wonder no more! In this blog post will give you some insight into what types of posts get the most likes, comments, and shares.
Factors that affect engagement on Instagram
There are a number of factors that affect the amount of engagement a post on Instagram receives. The most important factor is the content of the post itself. A well-crafted, visually appealing post with relevant hashtags and an informative caption is more likely to get engagement than a post that is poorly made or irrelevant.
Other factors that can affect engagement levels include the time of day the post is made, how often the account posts, the number of followers the account has, and whether or not the account is verified, who you tag, where you post location tags, which hashtags you use — all of these things (and more!) play a role in how much engagement your posts will get. By taking all of these factors into consideration, you can increase your chances of getting more engagement on your Instagram posts.
If you’re wondering how to make your Instagram posts engage more, you’re not alone. With the Instagram algorithm 2022 update, it’s become more important than ever to produce quality content that will encourage your followers to interact.
Why do certain types of posts get more engagement than others?
The answer is simple: It all comes down to the Instagram’s new algorithm.
Just like any other social media platform, Instagram uses an algorithm to surfaces content to its users. And just like any other algorithm, it’s constantly changing and evolving.
So how does the Instagram algorithm work?
Basically, the algorithm is designed to show users the content that they’re most likely to engage with. And it does this by taking into account a number of different factors, including:
- The relationships between the user and the accounts they follow
- The type of content (e.g., photos, videos, Stories)
- How much engagement a post has already gotten
- The timeliness of the content
How can you use this information to get more engagement on your own posts? The findings of this study revealed that the type of content that received the most engagement on Instagram was images that included people, followed by images that included faces (non-human), and images with a location tag.
What kind of posts receive the most engagement on Instagram ?
To get more specific, we pulled some data to see what kinds of posts receive the most engagement on Instagram. Here are the results:
Photos with a location tag receive 79% more engagement than photos without a location tag. Photos that are tagged with multiple people receive 32% more engagement than photos that are not tagged with people.
Content that features products receives 36% more Likes than content that does not feature products.
Videos are liked 38% more often than photos
So there you have it! A few quick tips to help you increase the amount of engagement your posts receive.
How can you increase your overall engagement on Instagram?
There is no one definitive answer to this question — increasing engagement on Instagram depends on a variety of factors, from the type of content you post to how often you post it. However, there are some general tips you can follow to help you get more engagement on your posts and if you are lucky, you can make your content go viral on instagram.
Here are some ideas:
- Post content that is interesting and relevant to your target audience. If your followers can’t relate to what you’re posting, they’re not likely to engage with it.
- Make sure your photos are high quality and visually appealing — this will make people more likely to stop and look at them.
- Use hashtags thoughtfully and sparingly : Too many hashtags can be off-putting, and using irrelevant hashtags will not help you reach your target audience.
- Post regularly, but don’t flood your followers’ feeds. Once or twice a day is generally considered the optimum amount.
- Respond to comments and questions promptly: This shows that you value your followers’ engagement and makes them more likely to continue interacting with you.
What are some other social media platforms that have similar engagement patterns?
While Instagram is one of the most popular social media platforms, it is not the only one. There are many other social media platforms with similar engagement patterns. Here are some of the most popular:
Facebook: Facebook is the largest social media platform with over 2 billion monthly active users. Like Instagram, posts with images tend to get more engagement than those without. Facebook also has a similar algorithm that favors posts from friends and family over those from brands or businesses.
Twitter: Twitter is a microblogging platform that doesn’t favor any one type of content over another. Posts with images, links, and text all have equal chances of being seen in a user’s feed. However, tweets with hashtags tend to get more engagement than those without.
Pinterest: Pinterest is a visual social media platform where users can save and share images and videos. Posts with high-quality visuals tend to do well on this platform, as do posts that are part of a broader trend. For example, recipes or workout routines that are part of a larger trend (such as health and fitness) tend to do well on Pinterest.
What does this all mean for the future of social media?
In a world where companies are fighting for our attention, it’s become increasingly important to know what content will capture our audience’s eyes and hold their interest. With the increase in popularity of Instagram Stories, Reels and Ads, businesses need to be aware of what type of content performs well on this platform.
According to a study conducted by Later, there are certain types of posts that tend to get more engagement than others. These include posts that feature faces, ask questions, use emojis, and include hashtags and Polls. So. if you want your Instagram Stories/Reels to perform well, make sure to include these elements!