tiktok marketing guide

Tiktok Marketing Guide For Your Brand: Small Businesses

With the viral videos that engage audiences for hours on their Tiktok app, the users are likely to buy 1.5x from a brand or product. And it’s setting the stage to become a dominant tool that businesses can’t ignore anymore.

As a small business on TikTok website, how do you know where to start? And how will you battle with bigger brands that have not-at-all-modest budgets?

Why TikTok for business is a go-to platform for all

As a small business, you likely have a finite budget. Meaning paid ads isn’t your first option for getting your targeted tiktok followers attention. But with social-media being more economical, you can reach a wider audience and connect with your target audience on Tiktok app.

The fact that TikTok website has crossed over 1 billion users means there’s a great chance your future customers are already there. And they are ready to absorb your content. This makes TikTok app a great device to help small businesses expand their presence and connect with their target audience in many ways that don’t need high-production value.

Related: 7 Ways to Make Money using TikTok

Small businesses on TikTok can aim to expand their TikTok presence with:

Niche audiences

You can engage with your tiktok followers, foster connections and build a relationship with your difinite niche by linking with them in the comment section or answering their questions.

As a small business, it’s simpler for you to be involved with your audience because you don’t have a huge stream of comments.

Also, you can use proper hashtags in well-established TikTok communities like #BookTok, #FoodTok, #CleanTok or #MessyTok.


Having real ideas may feel impossible nowadays. If there was something to talk about, someone has already said it thousands of times, right?

This couldn’t be further from the truth. There are still ways to be innovative without making a life-changing finding. To its core, TikTok website is a place that lives off entertainment. Hence, you can get engagement by publishing about any situation that’s relatable to your followers, new information about your product/business or even teaching your audience something new.

For You feed

Big Thanks to the For You feed, Tiktok app users get a stream of curated videos customized to their interests.

But how does this help your product/business on TikTok website?

The more you comprehend your brand or product and create videos customized to your audience, more are your chances of appearing on the For You feed and being found by more potential customers.

TikTok Feed
TikTok feed


Picture this: You create a sound that becomes a trending tiktok sound or. A bundle of other TikTok creators then use it for their own content/posts. This is absolutely free advertising for you, as the audiences of these content creators will want to find the origin of the sound. They will find you and your brand awareness will expand.

TikTok sound
Tiktok sound

Popular trends

This one is super easy.

By posting tiktok videos following popular trends, you give yourself a boost of engagement to a new audience. Popular trends keeps you up-to-date with what interests your audience, like the #TikTokMadeMeBuyItTrend.

When many people find it relevant, it becomes a trend. So doing it for your specific category gives you the chance to be remembered.

How you can support your small business’s goals by building a presence on TikTok?

As with every other marketing channel, it’s essential to measure the effectiveness of your TikTok marketing. While posting videos on tiktok app, gaining followers and getting likes can look great, you will need to measure ROI to see if you should keep posting content or think about changing strategy.

Here are some important ways TikTok App can help your brand achieve business goals:

  • Engagement: An engaged user likes, comments and shares your TikTok videos. You can examine all these metrics by directly opening your video in your profile. But if you want detailed data, you can go to TikTok analytics.
  • Traffic: TikTok app lets you to include a link to your website on your profile. Followers who show will land on your website and explore it, giving you more traffic.
  • Higher reach: With TikTok’s Promote feature, you can promote or advertise videos to reach your target audience and get more engagement. The hashtags affect your reach which you use in the captions of your videos, so use them wisely.
  • Conversions: Any action that your custom audience performs and is beneficial to you can be a conversion. For example, if they hit the “learn more” or “shop” buttons of sponsored ads on TikTok app, then they have directly connected with you and completed a conversion.
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Rahul Maheshwari

Rahul Maheshwari

Digital Marketer | Football Maniac | Value Investor | Petrol Head | Plantsman
Rahul Maheshwari