YouTube is implementing some updates to its monetization program in order to enhance accessibility to its monetization tools for creators enrolled in the famous YouTube Partner Program (YPP). The company is also extending the reach of its shopping affiliate program to include creators based in the United States who meet the criteria of being part of YPP and having over 20,000 subscribers.
Under the revised requirements, creators will now need to meet the following new conditions to qualify for the partner program:
- The creator should have at least 500 subscribers
- Publish three public videos within the last 90 days
- Either reach 3,000 watch hours in the past year (365 days) or should reach 3 million Shorts views in the last 90 days.
Previously, the eligibility criteria of the YouTube Partner Program (YPP) included below conditions:
- The creator should have a minimum of 1,000 subscribers
- Either reach 4,000 watch hours in the past year (365 days) or gain 10 million Shorts views in the last 90 days.
In short, Instead of previous 1000 Subscribers’ requirement, you neeed only 500 Subscribers, and instead of the 10 million shorts views (in the last 90 days) it has been reduced to 3 million views (in the last 90 days).
Creators who meet the new conditions can apply to join YouTube Partner Program (YPP) and gain access to tipping tools like Super Thanks, Super Chat, and Super Stickers, as well as subscription tools like channel memberships. They will also be able to promote their own merchandise through YouTube Shopping which is super cool.
However, the requirement to upload three videos within a 90-day period may pose a challenge for creators who specialize in longer video content, as it may be difficult to produce multiple videos within that time frame despite gaining millions of views.
These updated eligibility criteria are currently being applied in the U.S., the U.K., Canada, Taiwan, and South Korea, with plans to expand to other countries where the YouTube Partner Program is available.
Additionally, YouTube is expanding its Shopping affiliate pilot to more creators in the U.S. Creators who are already part of YPP and have over 20,000 subscribers will be eligible to tag products in their videos and Shorts, allowing them to earn commissions. YouTube initially introduced shopping-related features for Shorts to the selected U.S.-based creators in November last year.
YouTube will share further details about these new programs during the upcoming VidCon conference.
In March, YouTube made adjustments to its rules regarding the use of profanities at the beginning of videos. Previously, any video that contained profanity within the first 15 seconds, even if it was an older upload, would be disqualified. Under the revised policy, the time limit was reduced to seven seconds, and profanity in music was allowed.
YouTube has been actively focusing on introducing new monetization tools for Shorts creators. In February, the platform began sharing ad revenue generated from Shorts with creators. During its Q4 2022 earnings call, YouTube announced that Shorts had surpassed 50 billion daily views. Meanwhile, Meta, the parent company of Instagram and Facebook, revealed in October that Reels had achieved 140 billion daily views across both platforms, which proves that Short videos are the future.
Last year, YouTube launched Creator Music, a tool that enables artists to earn money by licensing their music for use in videos. In March, the company introduced a new metric to track an artist’s reach across different formats, including Shorts.