Author: Mini Jain

How to create live video on Facebook and track views Live video broadcasting on Facebook is a competitive addition for Periscope and it’s becoming popular among the marketers to turn viewers into customers. It’s been a topic of discussion whether it would be an effective tool in expanding the marketing strategies or not. Here are some tips to follow while broadcasting Facebook live video: Promote your live video before recording Building anticipation before actually recording it is a test formula to make the audience aware and will help in keeping them engaged during the broadcast. Time it to be perfect…

How to use Hootsuite for Social Media Marketing Hootsuite in general is considered to be one of the most suitable tool to manage Social media platforms, twitter in specific. But apart from that, Hootsuite can possibly assist in time-saving activities and helps in strategizing the marketing plan. Scheduling social media posts is a common and most used feature of Hootsuite that the marketers like to experiment and gain benefits from. Here are few other options available for a social marketer to avail optimum utilization of different platforms simultaneously: Most liked bulk scheduler It’s a complete package of services to schedule,…

Numerous video marketing platforms are at your disposal and the pioneer of all i.e. YouTube has been a trend setter for others such as Vine and Vimeo, which are few popular game changers while integrating marketing strategies. So now the dilemma emerges, in spite of so many improvements which platform would be suitable for promotional purpose? The answer would vary depending upon the placement and target market required to achieve under a specified marketing plan. Though all three sounds similar in terms of networking and sharing videos across the network but each one has a unique feature to offer. Here…

  How to get started with Facebook Ad campaign Knowing Facebook ad feature is one thing and to have a command over its placement is another. Facebook ads are quite similar to online ads, the only difference or advantage that you have with them is the exactness of their placement, which can be improved with each ad campaign. It’s an add-on for all online marketers as it permits to experiment with the features and helps you receive response in time. For any start-up its essential to know the audience insights and Facebook ads offers a lot more than that. Some…

Social marketers need a platform to represent their offers to their probable customers. Undoubtedly, Facebook marketing ensembles almost every aspect of a promotional strategy that one wishes to experiment with on a social network. The most likable factor of its popularity is its enormous reach and instant feedback to make the plans go round smoothly. Though it’s a demanding job to keep up with everything on a regular basis but where else you will be able to cater a specified demographic audience at low-costs? Therefore, some of the points are listed below to implement while you are planning to pitch…

Instagram being a venture of Facebook has finally come up with an algorithm-based timeline, which was expected to roll out since Facebook announced it in March. But this new and improved version is ready to go live now.

Tumblr is another micro-blogging platform like Wordpress but the edge it has over others is what makes it an effective marketing platform. More than 340 million blogs are posted on Tumblr and still counting. It is designed in a way where even a new account owner can grab attention if shares compelling content, followers and friends list don’t matter here unlike twitter and Facebook, respectively. Still somehow Tumblr has been overlooked by the strategists, while on the contrary it can promote your brand in a short span. Some suggestions to add Tumblr as a tool in your Marketing strategy are…