Author: Mohit Maheshwari

Twitter is known and liked for its unique feature that used to be found only in the Short Message Service (SMS) i.e. 140 character limit. Initially, this micro blogging arrangement wasn’t so-adaptable for the users but gradually this trend became so-cool-to-use that it was almost impossible to imagine Twitter without this feature. It’s been ten years now and the CEO Jack Dorsey has announced that Twitter is going to keep this character limit, though there were many speculations regarding exceeding its character limit to 10000. This idea was not welcomed by the used-to-140 characters-users of Twitter mostly because of the…

How Facebook ads are a better platform to promote your new business? Social media advertising has thrived enormously in the recent years and is considered to be the most effective form of online paid advertising, as per the study conducted by Neustar in 2014. The best part about social media platforms is the wide reach, immediate influx of clicks, lasting impressions and conversions at low cost. It would be safe to say that this increasing popularity has compelled the businesses to allot up to 28% of marketing budget to social media advertising. Though Google Adwords has been the pioneer since…