Author: Mini Jain

In online business, to have a high ranking on Google is the primary objective to achieve but this task was is not as easy as it was earlier, due to various updates introduced by Google. Still, the SEOs are pushing their limit to get results with the best method possible, which in return knowingly or unknowingly is responsible for violating latest guidelines of Google. To understand why you are being penalized, you should know about the types that can possibly become the reason behind it. First is algorithm penalty and the other is a manual penalty. Both penalties can be…

Instagram, a small baby of Facebook which was not solely relying on the originality it started with but rather experimented by copying few features and techniques from Snapchat. Most prominently seen was the touch of Snapchat stories. But the surprising part about it is that Instagram stories feature are getting a much better response as compared to the Snapchat stories even though it’s not original yet it’s getting a great response. Almost half of the businesses are producing a story, which has posted the use of app up to 32 minutes daily. To be precise, Facebook’ s attempt to outsmart…

According to few reliable source, Mark Zuckerberg is red-green colorblind, which simply means that the best color he can see is blue. At some point, he referred Blue as the richest color, sounds like a possible reason for Facebook being blue. Apart from this probable reason, there is also a scientific reason which is about the effect that a color leaves on audiences mind and our purchasing decisions as well. The visual impact is quite a strong sense for humans, and hence, marketers try to impress the audience by using their ability of assessment. General facts about colors in marketing…

To get started with a YouTube channel you need to take the initial steps in the right direction and the methods you are going to adopt should be on the same page as well. YouTube being one of the largest search engines for video content has now become the most effective technique to give exposure to any business or brand. Every channel has an objective and target audience for whom one comes up with impressive content to grow the viewership. However, to reach up to that level as a marketer you should know the tips and steps to attain that…

One of the most popular questions of all times among YouTubers is about downloading YouTube videos. Either you can download the videos by using a video downloader or else you can save the video in offline mode to watch later. For the latter one, YouTube has come up with a method to save computer space from being occupied. Please note that these tools are not going to promote negative effects in any way and also keep in mind that these videos have copyrights and you are not supposed to use them or distort the copyright law, so one should be…

Social media marketing a major segment of digital marketing can be used as a promotional tool by using some really effective apps and tools for a marketing campaign. For an online business, methods that can help you achieve more must be known. In 2017, one can make use of all the following marketing tools to enhance the campaigns to be conducted on social media channels, plus this will also save time and deliver better results. Here are the 10 best social media marketing tool: Buffer Buffer is the first name that comes to your mind when a marketing tool is…

The most important website metric for SEO is Domain authority, hence one should know about the calculation process by combining all link metrics. Link metrics are of various types such as root domains, the total number of backlinks. They basically depict whether your Domain Authority has a greater value or not, it is calculated by the frequency and strength of the traffic coming in on the website. One must know about three key points about Domain Authority, which are as follows: DA is basically based on the number of backlinks a site has and the authoritative level of a website…

WhatsApp, although a product of Facebook still manages to get over 1 billion users on a daily basis. According to the report, the users are using this app and sharing up to 55 billion messages, around 4.5 billion pictures and over 1 billion videos every day. In fact, WhatsApp has been able to cross the milestone of one billion active users on monthly basis and currently, it has over 1.3 billion monthly active users, which is quite stunning. The founder of Facebook and WhatsApp, Mark Zuckerberg stated that almost 250 million are paying attention to WhatsApp’s version of Snapchat stories…

Building a website for your business needs to score high in quality of backlinks as well. And to do all this without spending a penny, you must know the valid techniques that can lead to some potential outcome. There are certain rules to follow, which will lead you to all right signals required. But be aware of the latest updates that Google keeps on adding for the marketers as a challenge to remain on the web. So to sustain your online business you need to keep a check  on the following point: Understand the requirement of Google If you desire…

The content you put on your website should be Search Engine optimized as it’s essential to run your business among the top few websites. SEO affects and helps your website to improve the placement among others on Google. If your website is not getting the amount engagement, clicks, likes and shares it won’t work till the ranking doesn’t improve. Therefore, to improve ranking tips for improving SEO has to be done with caution and to achieve that you need to know the following points are must be followed: Publish original content The business you want to start with builds its…

A piece of writing is a sheer work of art and requires competencies and tools, which helps in improving the work each time. Good content can become great by using these tools as they will add value to your content to go viral. The content has to match up with the marketing strategy to make it work in every way for the strategy we are working with. If you are already well-versed with the fundamental basics, even then these tools will polish the work you are going to produce. This simply will make you a frequent writer and you can…

YouTube reach decides the kind of response you would be getting out of the content being posted. The strategies need work out according to the target reach of a specific channel. To gain more views, one has to work on the search keywords and know the market and the competitors who are also working to sustain in the same field. Things you should keep in mind implementing anything, in particular, you need to verify whether it’s a suitable method of you or not. To check and confirm the validity of your methods, you can refer the following tips: Create a…

YouTube has been reinventing its features to give users new experience along with the video sharing facility. The introduction of Live-streaming on YouTube is completely a different kind of element to add. To know more about this feature, few points would explain the requirements to qualify for live streaming an event. Go through the following cases in which you can surely use YouTube live: Be a YouTube Partner If you want to use and experiment with the live-stream, firstly you must be a YouTube Partner. It is one of the major hurdles to cross by and enter into the club.…

Music streaming platforms are few and Spotify is one among them. Subscription services are affecting the music business, artists of beginner level can experiment with this network as a great marketing tool. Listeners can be improved only when you already have a decent fan following. To gain more followers you can buy Spotify followers but whether to go with it is a worthwhile decision can be concluded from the following list of advantages and disadvantages: Pros: Source of revenue via Subscription service Having a strong fan following on the network isn’t a big deal till you have a number that…

Instagram followers are users with least patience and are looking for new things in every 5 seconds. They don’t want to wait for things, constantly wandering to find out fun elements on the network. Therefore, to have such followers and retain them for long isn’t an easy hurdle to get through. In such scenario, when someone suggests buying Instagram followers, a lot of questions start erupting in your mind. Here, both the advantages and disadvantages will be categorized to make things easier for you. Read the following points before you search for a service to buy Instagram followers: Pros: Attracts…